What is E-Commerce?
put, Electronic Commerce (E-Commerce) is any business transacted electronically. Electronic
is the buying/selling of products and/or services over the Internet.
conduct business on the Internet you need an
E-Commerce Web Site. An e-commerce web site can be as simple as a catalog
with an order form, or it can be a complex multimedia enabled web site
with real-time credit card processing capabilities. The Internet has enabled
merchants to offer their goods and services to potential customers around the world
24 hrs. a day, 365 days a year. E-commerce offers customers the
opportunity to browse, select and pay for goods in real time from the comfort of
their own home or office.
E-commerce supplements the traditional selling
channels and attracts customers that you never knew existed. The Internet revolution
is affecting every company, no matter it’s size.
Business of all sizes can
equally share in the benefits of e-commerce, but they are all equally vulnerable to
being left behind if they do not adopt the new business models.
is the difference between a
Web Site and an E-Commerce Web Site?
web site presents prospective customers with information and the purchasing options are
available off-line. On the other hand an E-Commerce
Web site not
only presents all the required information but
secure options to complete the sale right there.
A web site is like a copy of your printed catalog,
presenting information, whereas an e-commerce web site is a new business unit that
complements your existing traditional selling channels and accentuates an
entirely new sales/distribution channel.
A web site offers limited security options. On
the other hand e-commerce web sites provide options for high levels of security by
encrypting data and transferring it over secure servers.
A web site operates entirely outside your
existing business system. All orders have
to be manually entered into the system and processed
off-line. Whereas an e-commerce web site integrates into your existing system for inventory
control, order processing
and order fulfillment. A fully integrated e-commerce
web site automatically ties into your existing business process and acts
like an extension to your existing sales force.
E-Commerce Plan is right for me?
depends on numerous factors like:
you a beginner? Or do you have a certain amount
of experience with e-commerce?
are your requirements? - Single category
with limited products to sell or multiple
product categories with multi-user and
Once you have
decided what your marketing strategy is, go ahead
and chose any plan from our wide array of options.
do I need for E-Commerce?
Credit Card Processing
This is a good option if you currently
have a Merchant Account with a local bank and
process in-store charges using a swipe terminal. Your customers’ credit card information
is captured and stored on our server for later authorization and
transaction processing through a
traditional card swipe terminal or through a computer. If
you are clearing more than 100 transactions a month, you may want to consider the
real-time payment processing option.
Payment Processing enabled by Merchant Accounts
- To process credit cards transactions in real time through
your web site you need to:
a TEST Merchant Account with a financial
Open a Merchant Account with a financial
the Test Account has proven successful.
Sign up with a payment
gateway, for example Card Services or
CyberCash Merchant Accounts give
you the ability to take Credit Card
information from prospective customers over the Internet. E-commerce
software offer seamless integration with our online payment gateways
providing you with a completely integrated e-commerce solution.
MERCHANT ACCOUNTS are
issued through an Authorizing Bank. A Merchant Account is like a Drivers License.
Though you have a driver’s license
you can’t move around without a vehicle. Similarly
for you to use your Merchant Account you need a vehicle to move the information around. For
example you could ask your
web site prospects to call you on the phone to
place their orders. Now the phone is your vehicle to move their Credit Card
is another example of
a vehicle to move Credit Card and ordering information. Your
customers can efficiently order 24
hours a day. Also a Shopping Cart eliminates some potential
for error as there is only one human involved in the process rather than
two. The Shopping Cart is a vehicle that enables you to: Get the ordering
information from the customer, verify via email to the customer that his order has been
placed, and deliver the notification and ordering information to the seller.
SHOPPING CART SOFTWARE
are the advantages of Online/Electronic
No need to enter transaction amounts at both the cash
register and processing terminals.
Creates Transaction Database: Stores
transaction information in your database for as long as you want. You’ll never have to
search for lost transaction information.
Increases Accountability: It is easy to
confirm whether you have received the proper amount of credit for each transaction.
Minimizes Fraud: Performs address
verification (AVS), and eliminates the
chance of shipping to someone using a stolen credit card,
saving you from a charge back.
Quicker Transactions: Allows you to send
multiple transactions as a batch, thus reducing authorization time to as low as
three seconds per transaction.
Lowers Transaction Costs:
Electronic processing is faster and less expensive
than paper processing.
Faster Billing: Makes
it easy to build and process a batch of transactions
as often as needed; great for recurring billing.
Schedule transactions to be processed according to your specific billing requirements.